Week 2

Week Two

BFM Marketing Assignment:
NPI: National Breast Cancer Foundation
End Product: Showing a new product- Pink Bra’s
Target Audience:
• Females 13-60
• Likely age group for breast cancer and people who wear bras

Our chosen audience is 13-60 year old ladies. These are the people who, due to further research, are most likely to contract the deadly and sometimes fatal disease of breast cancer. Another important reason as to why we chose this general age group was that these are the people who usually wear bras. There are some religious views on women wearing bras such as in Muslim society people don’t tend to wear bras as it is shunned upon. Therefore we probably would not appeal to those women, but this would not be a set back as there are millions of other people with different religious backgrounds that allow them to wear bras.

This week my group and I chose our target audeince which is above. We also comfirmed and planned our product.

Our end product is going to be pink bras with ribbons on it, we will also make an add to advertise this product.

As an individual I made my second blog entry and started to work on my topic, my topic is Product.

I flet that all of our tasks were succesful and that we are up to date on the work schedule. I have learnt that muslims dont wear bras because its against there religion and frowned upon.

All the individuals in my group were very acheiving. On sunday we have planned to go shopping to buy some resoucres for our product. Then we can began to make the bras. We have planned it on the application "Paint" and we know what we are going to do. So we are organised.

Shelby :)